Strategic communication
Campaigns, internal and institutional communication, public relations and events. What to say, to whom and where.
- Campaigns
- Internal communication
- PR and events
- Social media
Integrated communicator · Montevideo, UY · Available for projects
I speak stories.
I bring together strategy, audiovisual production, design and web development — and I use artificial intelligence so every message goes further, faster.
I've worked with and for 
✦ 
✦ El País ✦ 
✦ Zur Films ✦ 
✦ 
✦ 
✦ 
✦ 
✦ ✦ ✦ El País ✦ ✦ Zur Films ✦ ✦ ✦ ✦ ✦ ✦
✦ ✦ El País ✦ ✦ Zur Films ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ El País ✦ ✦ Zur Films ✦ ✦ ✦ ✦ ✦ ✦ 01 — Services One point of contact.
One point of contact.
Five disciplines.
No middlemen between strategy, execution and technology: the message stays just as clear from start to finish.
Audiovisual production
From idea to master: script, shooting, directing, editing and post-production for TV, social media and institutions.
- Script
- Production and shooting
- Editing
- Motion graphics
Graphic design
Visual identity, social media assets, campaigns and print. Messages you understand at a glance.
- Visual identity
- Social media
- Campaign assets
- Editorial
Web & systems
Websites, platforms and custom tools that turn communication into something that works.
- Websites
- Custom systems
- Front & back end
- Databases
Applied AI
I bring artificial intelligence into every stage to produce more, better and faster — and I implement it in your team.
- Generative content
- Automations
- AI assistants
- Training
02 — Selected work Stories that are
Stories that are
seen, read and used.
03 — Artificial intelligence AI doesn't replace
AI doesn't replace
communication.
It amplifies it.
I use AI every day as part of the craft: to research, write, produce and automate. The result is more time for what matters — the idea — and delivery in a fraction of the time.
- → Scripts, copy and adaptations in minutes
- → AI-generated or AI-assisted images, video and voice
- → Automated communication workflows
- → Custom assistants and tools, like this chat
Rafael's assistant Online · replies in EN / ES
Hi! I'm Rafael's assistant. So he can get back to you, tell me your name and an email or WhatsApp number.
04 — Process
How I work.
- 1
Listen
I understand the goal, the audience and the context before proposing anything.
- 2
Ideate
I define the message and the right format: a video, a campaign, a website or all of them.
- 3
Produce
I execute end to end, with AI speeding up the repetitive work and leaving room for the creative.
- 4
Measure
I review results and adjust. Communication that isn't measured doesn't improve.
Montevideo, UY 05 — About
Hi, I'm Rafael.
Bachelor in Communication from Universidad de Montevideo and Certified Tech Developer. Since 2016 I've been telling stories for ministries, media, brands and production companies — with a camera, with design, with code and, today, with AI.
I'm at ease in high-pressure teams, I love learning, and I have one simple rule: make things happen.
10years of experience
8+organizations
5disciplines
- 2026 — Education and Training Manager ENAP · Presidency of Uruguay
- 2025 — Television Producer Zur Films · Canal 10
- 2022 — Travel, Events & PR Coordinator MIS Uruguay
- 2021 – 25 Communication Analyst Ministry of Public Health
- 2020 — Communication and Media Teacher Preuniversitario Ciudad de San Felipe
- 2020 – 21 Customer Experience Manager Hyundai / Chery
- 2019 – 20 Sales Assistant & PR Codere
- 2019 Marketing & Communication Assistant (internship) Campiglia Construcciones
- 2017 – 20 Audiovisual Journalist America Business
- 2016 — Freelance · Personal brand Photo, video, design, web and social media
06 — Education Trained in communication
Trained in communication
and technology.
A university background in communication, with international experience, plus technical training in development.
Bachelor's Degree in Communication
Universidad de Montevideo
Specialization in audiovisual production, with training in corporate communication, advertising, marketing and journalism. English: Cambridge FCE.
Academic Exchange in Communication
Universidad de Navarra · Spain
Exchange semester focused on corporate communication.
Certified Tech Developer
Digital House
Frontend, backend, infrastructure, SQL databases, QA and testing, object-oriented programming.
Web Development
Coderhouse
Full Stack Module 1: web prototyping and design, HTML, CSS and JavaScript.